Wisconsin-based Shield Wall Media specializes in producing publications and events for professionals in the construction industry. The publications and events help subscribers, exhibitors and attendees learn how to effectively run their businesses, learn about new products, and learn how to overcome building and business challenges. Construction-related businesses on the supply side and the user side are brought together with magazines, events, and websites that help them to help each other.
Shield Wall Media Magazines
The magazines are categorized in two primary areas: roofing and building. The roofing magazines include Metal Roofing and Roofing Elements. The building magazines include Rural Builder; Frame Building News; Plain Builder; and Metal Builder. Rollforming Magazine caters to metal component manufacturers that supply both the roofing and building trades. BuildMyBarndo.com is an online-only brand, which supplies consumers with inspiration and insights about barndominiums. Shield Wall Media also produces an annual Business Directory as well as the Construction Survey Insights (CSI)—Annual, which uses construction market research to identify industry trends, helping the readers make informed business decisions.
All Shield Wall Media publications are free to qualified construction industry professionals.
Shield Wall Media Events
Shield Wall Media hosts three construction-based business-to-business trade show events. Each Shield Wall Media event is paired to complement one of its core publications. The Post-Frame Builder Show, scheduled for June 25th and 26th in Manheim, Pennsylvania, at the Spooky Nook Sports Complex, is the sister event to Frame Building News magazine, the largest and oldest post-frame publication in existence. Likewise, this year’s event is slated to be the largest ever Shield Wall event to date.
The Construction Rollforming Show, returning this year to Ohio and slated for October 1st and 2nd at the Dayton Convention Center, is the complement to Rollforming Magazine, and is the only show dedicated to roll forming and metal forming light gauge metal for the construction industry.
The Gatlinburg Convention Center is slated to host the Rural Builder Show on February 4th and 5th, 2026. The complementary show to Rural Builder magazine, the event encompasses all low-rise construction, be it residential, specialty use, agricultural or other non-high rise build.
Shield Wall Media events are different from typical industry shows. These are business-to-business shows with the goal of connecting qualified decision-making attendees and the exhibitors who can provide them with the supplies and solutions to overcome their challenges. These connections help those on both sides of the aisle grow their businesses.
Each event also includes informational sessions that emphasize topics decision makers want to see, as well as a complimentary banquet/social that allows attendees and exhibitors to connect at a more casual level. These are included in the general admission price of $50 for the entire event. Exhibitors are also allowed unlimited free passes, so if attendees have a relationship with an exhibiting vendor, they can request a pass from them. All monies collected for attendance at Shield Wall Media events are donated to charity. To date, over $30,000 has been donated to charitable causes, most with ties to the construction industry.
Shield Wall Media events are family friendly, and attendees are encouraged to bring the next generation of construction professionals to the shows. Non-industry spouses, as well as children under the age of 16 are admitted free of charge. Families are encouraged to extend their stay and enjoy the weekend after attending the Wednesday-Thursday events. FBN
For information on advertising in Shield Wall Media publications, contact Gary Reichert: [email protected].
For information on or to exhibit at a Shield Wall Media event, contact Missy Beyer: [email protected].
