Originally Published as: Building Interest In the Trades


Welcome to the January 2026 edition of Frame Building News.

This is the Frame Building Expo edition of Frame Building News. You’ll find us in booth 351. But we’ll most likely be wandering around the Expo floor. Wherever you see us, please ask us about Max Builds.

Max Builds is a series of children’s books designed to introduce kids to the construction trades. The official Shield Wall Media office dog decided to document his career in construction. These books are the result.

The first book is Max Builds a Metal Roof. The second is Max Builds a Pole Barn, which we’ll be handing out at Frame Building Expo. We plan to release one book per quarter.  Each new book will focus a type of construction covered in our magazines.

We are giving these books away. If you want one or two for family or a few to give out to your local libraries and schools, let us know. This is a chance for us to share our love of the construction trades with kids and introduce them to a viable career path.

Please help us get the books out, and if you are concerned about the number of people choosing a career in the trades ask me about sponsorship opportunities. 

Let’s make Max famous.

Gary Reichert, Publisher